AGDA

The Australian Graphic Design Association (AGDA) is an organisation for graphic designers. It is nationally known as a way of helping graphic designers and clients work together a lot easier. It was founded in June 1988 to help Australia in the world of Graphic Design. There are currently well over 2,600 members in a vast range of sectors (Creative, Visual Communication, Applied Design and Technology) in the industry. AGDA is also a leading member of the International Council of Graphic Design Organisations which forms a global network of 187 member associations spread across 56 countries. Most states have an AGDA Council the only two that do not currently have them is Western Australia and Northern Territory. The group was started by a dedicated bunch of Melbourne designers and was solidified at a Mildura Design Conference where 50 designers all were together on the one stage. AGDA members have to follow a certain code of ethics as well which includes a responsibility to the environment, monitor conflicts of interest, professional conduct, clients best interests/confidentiality, other designers, commissions, fees self publication and are not to take part in design competitions unless approved by AGDA. To educate the public on what good design is and encourage new students to the industry is another aspect of AGDA. The way this done is through such methods as surveys, seminars, lobbying the government and building relationships with all faucets of the industry.

5371e: Calendar

For the calendar my objective was to just make it different to what I have seen before. After hours of sketching the idea the best format was a circular one. The bright colour was drawn from times like the 1960-80's. The reason for the trippy centre was also from the 1960's which Im sure I have seen many posters use.

5371e: War Heroes Booklet

The Australian War Booklet was a straight forward design theme. There is not really much creative freedom with a theme like war as you have to be respectful with what you do. I just kept it rather simple with many saturation adjustments and metallic typefaces for headings. I tried to have the imagery match the headings so it all came together a little better.

5371e: Pfizer Brochure

This was a brochure we created to warn people to throw away old pills, etc. I steered away from the obvious "scare tactic" approach that most brochures used and created something a little less dramatic. The main reason I went with a cartoon theme is because the last thing you want to do in a waiting room is look at brochures telling you that you could die. I prefer to still inform but make it something people would pick up while they are bored. I could rave on but that about sums it up.

5371e: Kids Map of Australia

The children's map was done rather fast considering the method I use to shade the vectors. The key was just to include as many landmarks as possible while also being informative. The map turned out really bright possibly a little too bright but still its fine.

5371e: Graphic Conference Poster

The whole concept for the design poster was just to combine some very simple techniques that I literally made up but worked out well. By creating a combination of diagonal type and lines there is enough movement to create interest. Overall it is hard to say exactly what I was going for but I am glad it worked out so well.

5371e: Pizzari Menu

The Pizzari menu was something that I ended up actually enjoying to create. Fitting all that content was difficult but I feel that this looks very strong. My overall theme was to not follow the obvious colour theme of Italy and to be as sophisticated as possible. The logo was the item I centred the whole look around.

5371e: Holiday Branding

The holiday branding set was quite easy and simple to create. Nothing too special just to stay with the very simple logo that was used in the end was my objective. The only real comment I could add is that I wanted to have a little bit of movement which explains the wave like vectors.

Storefront: Kickback

Just putting this on here because i can, not sure if we had to.

7890b - Typeface 3

This was a typeface i was really considering doing because it reminded me of the "Juno" dvd cover for some reason. To me it just gets uglier every time i look at it so it ended up being scrapped.