Weekly Logo 1 (Phat Elephant)

Here is my logo for Phat Elephant Golfing Equipment. Personally it reminds me too much of the pet barn logo but i think that is on account of the cute little elephant. The golf clubs are on his back so yeah i really didn't have many other ideas so i stuck with this.

Weekly Logo 5 (Abracadabra)

This is my magicians equipment shop logo and i hope it doesn't come over as too cheesy even though thats what most magicians are - especially with a name like "Abracadabra" too! The color is really basic with a small highlight and i believe it sits really even considering i made everything with the pen tool it stayed relatively straight across (i know i should have used the rulers). Anyway i really like this one just glad to have finished it.

Weekly Logo 4 (Studio 891)

Gradient alert! Yes but i thought i would try one out with a logo for once with this one - doesn't look too bad. I know this logo was for a photographer but it really looks more like a film one but thats my opinion. I think it works well because its not really 2-dimensional and is really neat. The color was just a nice blend of oranges which is not too extreme in change through the gradient.

Weekly Logo 3 (Fantastique)

This logo was for the children's party venue and was the one i spent the most time with deciding color. I would imagine these colors would be great on a white billboard or something so yeah its good. The type is custom made with pen tool of course and if i had more time i probably would clean it up a little but that is the basic look i was after.

Weekly Logo 2 (Allmans)

This logo was really a matter of finding a color that would look good with a slant - sounds weird but some colors just look silly. Red was too easy of any option and yellow seems to give the message of a professional transport service without the use of cheap gradients and flare effects. The type is custom made (not the word transport - thats helvetica) as i get sick of seeing the same fonts over and over. I like it!

Weekly Logo 1 (The Bank)

The club logo "The Bank" was the one i struggled with most because of the name mostly but i thought i would go kinda "retro" with the fluro pink. This worked well with the very simple white custom typeface i made to go along with it. Overall i liked the outcome even though i don't use pink too often it looks good.

GPS Navigation Assignment

There is my box and advertisement so here is the rationale.

Alright this is just a run-through of what i went through to get my design outcomes. I started with getting my logo right and wanted it to resemble something along the lines of the Finemores logo (most people in wagga know who they are) mixed with what you would expect to see from a navigation logo. After this was done i thought about my advertisement and wanted a slight bit of humor without it trying to be too funny. I looked at advancing technologies and looked at how that effects the roadmaps we wouldn't really need in the future. By finding a new use for roadmaps i thought it could entertain the young ones if they made those "paper-girls" by cutting them out of the map. The next step was the box and i kept it simple with a template from a box i had in my room. The gimmick is really to simplify a complicated product by making it look really easy to use. I had a few issues along the way (broken pencils, etc) which effected the final product but it turned out pretty close to how i wanted it.

Weekly Logo 5 (Silent Rage)

This logo for the heavy metal store gave me the most grief. The words "silent and "rage" don't go together at all so i didn't want to try and make a tie in to that. I just took a quick idea i had of a cracked cd and ran with it. The type is a modified version of one i got off dafont.com as i wanted it to be scrappy and don't have the time to make a decent one.

Weekly Logo 4 (Smith and Associates)

The lawyer logo was one i knew straight away would be simple. I really wanted to use an old "&" symbol to make sure it wasn't too dull and just made a little bit of color work with it. Basically wanted to have a cheery little law firm look opposed to a big corporate thing.

Weekly Logo 3 (Kamron Interactive)

The game developer logo was the one i was really unsure about and i don't really like it too much but it's ok i guess. I just wanted to run along the lines of the "Rare" logo but making it a little "old school" with the colors taken from Pacman. The type is all custom made so yeah a very simple idea.