Sunday, September 21, 2008

5371e: War Heroes Booklet









The Australian War Booklet was a straight forward design theme. There is not really much creative freedom with a theme like war as you have to be respectful with what you do. I just kept it rather simple with many saturation adjustments and metallic typefaces for headings. I tried to have the imagery match the headings so it all came together a little better.

5371e: Pfizer Brochure


This was a brochure we created to warn people to throw away old pills, etc. I steered away from the obvious "scare tactic" approach that most brochures used and created something a little less dramatic. The main reason I went with a cartoon theme is because the last thing you want to do in a waiting room is look at brochures telling you that you could die. I prefer to still inform but make it something people would pick up while they are bored. I could rave on but that about sums it up.

5371e: Kids Map of Australia

The children's map was done rather fast considering the method I use to shade the vectors. The key was just to include as many landmarks as possible while also being informative. The map turned out really bright possibly a little too bright but still its fine.

5371e: Graphic Conference Poster

The whole concept for the design poster was just to combine some very simple techniques that I literally made up but worked out well. By creating a combination of diagonal type and lines there is enough movement to create interest. Overall it is hard to say exactly what I was going for but I am glad it worked out so well.

5371e: Pizzari Menu


The Pizzari menu was something that I ended up actually enjoying to create. Fitting all that content was difficult but I feel that this looks very strong. My overall theme was to not follow the obvious colour theme of Italy and to be as sophisticated as possible. The logo was the item I centred the whole look around.

5371e: Holiday Branding



The holiday branding set was quite easy and simple to create. Nothing too special just to stay with the very simple logo that was used in the end was my objective. The only real comment I could add is that I wanted to have a little bit of movement which explains the wave like vectors.

Friday, August 15, 2008

Storefront: Kickback

Just putting this on here because i can, not sure if we had to.

Sunday, July 27, 2008

7890b - Typeface 3

This was a typeface i was really considering doing because it reminded me of the "Juno" dvd cover for some reason. To me it just gets uglier every time i look at it so it ended up being scrapped.

7890b - Typeface2

A very quick typeface inspired by "underground themes" which also meant less work. Overall it would not have suited the assessment.

7890b - Typeface 1

This was a rather unique typeface i started but just could not get my head around. The main problem was the shaping of the letters being "consistent".