AGDA

The Australian Graphic Design Association (AGDA) is an organisation for graphic designers. It is nationally known as a way of helping graphic designers and clients work together a lot easier. It was founded in June 1988 to help Australia in the world of Graphic Design. There are currently well over 2,600 members in a vast range of sectors (Creative, Visual Communication, Applied Design and Technology) in the industry. AGDA is also a leading member of the International Council of Graphic Design Organisations which forms a global network of 187 member associations spread across 56 countries. Most states have an AGDA Council the only two that do not currently have them is Western Australia and Northern Territory. The group was started by a dedicated bunch of Melbourne designers and was solidified at a Mildura Design Conference where 50 designers all were together on the one stage. AGDA members have to follow a certain code of ethics as well which includes a responsibility to the environment, monitor conflicts of interest, professional conduct, clients best interests/confidentiality, other designers, commissions, fees self publication and are not to take part in design competitions unless approved by AGDA. To educate the public on what good design is and encourage new students to the industry is another aspect of AGDA. The way this done is through such methods as surveys, seminars, lobbying the government and building relationships with all faucets of the industry.

5371e: Calendar

For the calendar my objective was to just make it different to what I have seen before. After hours of sketching the idea the best format was a circular one. The bright colour was drawn from times like the 1960-80's. The reason for the trippy centre was also from the 1960's which Im sure I have seen many posters use.

5371e: War Heroes Booklet

The Australian War Booklet was a straight forward design theme. There is not really much creative freedom with a theme like war as you have to be respectful with what you do. I just kept it rather simple with many saturation adjustments and metallic typefaces for headings. I tried to have the imagery match the headings so it all came together a little better.

5371e: Pfizer Brochure

This was a brochure we created to warn people to throw away old pills, etc. I steered away from the obvious "scare tactic" approach that most brochures used and created something a little less dramatic. The main reason I went with a cartoon theme is because the last thing you want to do in a waiting room is look at brochures telling you that you could die. I prefer to still inform but make it something people would pick up while they are bored. I could rave on but that about sums it up.

5371e: Kids Map of Australia

The children's map was done rather fast considering the method I use to shade the vectors. The key was just to include as many landmarks as possible while also being informative. The map turned out really bright possibly a little too bright but still its fine.

5371e: Graphic Conference Poster

The whole concept for the design poster was just to combine some very simple techniques that I literally made up but worked out well. By creating a combination of diagonal type and lines there is enough movement to create interest. Overall it is hard to say exactly what I was going for but I am glad it worked out so well.

5371e: Pizzari Menu

The Pizzari menu was something that I ended up actually enjoying to create. Fitting all that content was difficult but I feel that this looks very strong. My overall theme was to not follow the obvious colour theme of Italy and to be as sophisticated as possible. The logo was the item I centred the whole look around.

5371e: Holiday Branding

The holiday branding set was quite easy and simple to create. Nothing too special just to stay with the very simple logo that was used in the end was my objective. The only real comment I could add is that I wanted to have a little bit of movement which explains the wave like vectors.

Storefront: Kickback

Just putting this on here because i can, not sure if we had to.

7890b - Typeface 3

This was a typeface i was really considering doing because it reminded me of the "Juno" dvd cover for some reason. To me it just gets uglier every time i look at it so it ended up being scrapped.

7890b - Typeface2

A very quick typeface inspired by "underground themes" which also meant less work. Overall it would not have suited the assessment.

7890b - Typeface 1

This was a rather unique typeface i started but just could not get my head around. The main problem was the shaping of the letters being "consistent".

Composite 9 (My Life)

This did not turn out quite how i imagined it but nobodys perfect haha oh well all part of designing.

Composite 8 (Famous Place)

Easy choice here and even easier to make.

Composite 7 (War)

My favorite part is the plane on the left with this composite.

Composite 6 (Good Design)

Very fun to experiment along the way with this one, kinda creepy but i like it!

Composite 5 (Star Wars)

Haha no comment!

Composite 4 (Glass House)

The one i like the most was quiet weird to make but fun.

Composite 3 (Grass Is Always Greener)

One of the ones i dont really like in the end but still alright.

Composite 2 (Bad Neighbourhood)

Very simple concept just wanted to have it as a sort of "abandoned" neighbourhood.

Composite 1 (Land Of The Giants)

Not much to say but was interesting to make.

GPS Navigation Assignment (Digital)

This is my rationale for the digital section of the assessment. (Note: The poster is not cut uneven it is just sitting like that.)

The digital version was a much faster and easier way. My idea was to run along the look of what i did before with the "road" going around the box but to make it much more attractive. To match the advertisement i made a very safe color combination of red, black and white. This combination is used a fair bit with car accessories and equipment. By having important sections of the box white and more simple sections black it has a nice balance in my view. The logo sticks out due to the "lean" created as well. Very simple typefaces were used (Arial, Franklin Gothic, Gill Sans.) so it was really easy to read. Everything sits where it should and the logo is visible on all sides. The design of the box is a nice and neat container made small as possible.

The poster was just looking at the advances in technology and how a GPS unit renders road maps useless. The new use for road maps concept would work well in my opinion with a possible series being made. The image is of "paper-girls" on the back seat of a car which i may have done differently with the right resources. As with the box it was kept simple and straight to the point. Overall i believe it all works well together and i am happy with the results.

Weekly Logo 5 (The Bear Shop)

This logo is my favorite this week because it fits nicely in itself. Everything is custom-made and its just a logo that i was happy with straight away.

Weekly Logo 4 (Shove-It)

This skateboard brand sounded like a young punk sort of thing to me so thats exactly what i made it look like. Its just a real simple brush tool using fill instead of stroke and simple contrasted color. It has a bit of attitude to it which is what skateboarders like to have.

Weekly Logo 3 (Big Dave's)

Yes its silly haha but i don't mind it. A very comical pizza shop logo in my opinion but along the lines of what i wanted to make. Used the red and green for that traditional feel.

Weekly Logo 2 (Destiny)

The clairvoyant logo was one i had a few ideas for but not too much time so i stuck with the quickest one. Basically using a crystal ball and custom type - which is a little shabby but rushed so understandable. I was influenced to use a type along the lines of the one used in the "Aladdin" movie title i dont mind it i guess.

Weekly Logo 1 (Hard Kore)

The logo this week that i disliked the most to be honest, mainly due to the fact that with such little time i had nothing but bad ideas for this one - but i have to get used to it i guess! Overall i think it turned out good though everything is custom-made of course which i like doing and i kept with a very simple contrast in colors. Yes i migrated the word Hardkore together because it looked silly when divided up with this look.

Weekly Logo 5 (Richard Jones Music)

I know it is very complicated but there is something about this one i just really liked while i came up with it. It is not the common style of logo for a "grand piano" store but i personally prefer things that are not so generic sometimes just to have a breath of fresh air. The letters are an "ivory" like color to blend with the black and look relatively classy.

Weekly Logo 4 (Street Act)

My favorite logo we did this week for a Street Theatre team. I really like everything about it as its all custom made and i really wanted to have a logo with movement. The curved lines give the feeling of motion and excitement, the color theme is just staying with an Australian color - but it works in various colors.

Weekly Logo 3 (Pinaccle Technologies)

This was for a nuclear medicine research company and i just wanted to really keep it clean. I went with circles as there are not too many logos with circles that i like - except this one of course!

Weekly Logo 2 (Martin Shaw)

Very simple dentist logo. I used the color theme that suits dentists (clean blue theme) and kept it so simple i really don't have too much to say on it. I know it is cheesy to use the tooth but it doesn't look too bad.